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FREE Continental US Shipping Over $99*

Free Continental Shipping Over $99

We started shaping holds in a Southern Illinois barn over two decades ago. The space has changed since then—now we’re in St. Louis, all 10 of us under one roof—but the heart of this place hasn’t. We’re still family-owned, self-financed, and hands-on with everything: design, photography, marketing, operations, logistics, packing…all happening just a few feet from each other.
Your support is what keeps this work moving. Thank you for for being part of what we're building.

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save up to 62% with our build it yourself bundles

OUTSET LABS

a new experimental wing of So iLL

YEARS OF  EXPERIENCE  IN THE FIELD

Our dedicated team of climbers and designers, including Fred Nicole and Jae Jung, have a wealth of elite climbing and shoe development experience. True masters of their craft.

Hand Crafted

Our team of designers, including Fred Nicole and Jae Jung, have many years of experience in climbing and shoe development.

Precision Details

Shoe designer, Jae Jung, dials in on the details of STAY and STREET.

Fred Nicole

Finalizing TORQUE prototypes in his lab.

Testing

Fred Nicole putting prototypes through their paces.

Detailed Workmanship

Nearly every aspect of our shoe manufacturing process is intricate, small batch, and by hand.

Jae Jung

Years of trial and error have led to hand shaped lasts that ensure premium performance and fit.